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Welcome to The Brand Journey Podcast with Donají & Jo ChunYan, a show where your vision meets action. This is a podcast for conscious and purpose-led business owners that explores intentional branding, business and mindset. Through honest conversations, we go behind the scenes and take a deep dive into all the steps along the brand journey in crafting an immersive, connected experience for your customers. Building a brand takes hard work, a lot of mistakes, and determination. We believe that your brand journey is your own and that having a clear vision allows you to stay focused on what matters—building your own path to making a positive change in the world. Join us as we share our insights to support your own brand journey in crafting a business that's uniquely yours. #TheBrandJourneyPodcast #FollowYourOwnJourney
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Wednesday Jan 03, 2024
Wednesday Jan 03, 2024
In today’s episode, we have an honest conversation about how we feel about social media and our current approach to using it as a tool for exploration, creativity and connection with our clients and audience.
Social media (we talk about Instagram in this episode), is an aspect of our business that has always felt challenging. From the time it takes us to create intentional content, stick with an overwhelming strategy and stay on top of all the algorithm changes and trends..social media in 2023 hasn’t gotten any easier.
However, over the years, we have found (and are still finding) our own ways to navigate this complicated relationship when it comes to content creation. We chat about letting go of “the strategy” and discovering our own reasons for engaging and using the platform with intention in our businesses.
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