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Welcome to The Brand Journey Podcast with Donají & Jo ChunYan, a show where your vision meets action. This is a podcast for conscious and purpose-led business owners that explores intentional branding, business and mindset. Through honest conversations, we go behind the scenes and take a deep dive into all the steps along the brand journey in crafting an immersive, connected experience for your customers. Building a brand takes hard work, a lot of mistakes, and determination. We believe that your brand journey is your own and that having a clear vision allows you to stay focused on what matters—building your own path to making a positive change in the world. Join us as we share our insights to support your own brand journey in crafting a business that's uniquely yours. #TheBrandJourneyPodcast #FollowYourOwnJourney
Episodes
Wednesday May 01, 2024
Wednesday May 01, 2024
This podcast episode dives into the importance of creating memorable brand experiences for customers beyond just the visual identity. Donaji and Jo discuss ways to surprise and delight customers through thoughtful brand interactions, packaging, and personalized offerings, using examples such as a pet food brand's innovative packaging designed for both pets and their owners. They emphasize the significance of considering the brand's personality in creating these experiences. The conversation highlights how these strategies not only make a brand stand out but also build long-term customer loyalty and encourage word-of-mouth promotion.
00:00 Welcome Back: The Joy of Brand Experience Conversations 01:08 The Essence of Surprising and Delighting Customers 01:25 Creating Memorable Brand Experiences 03:36 A Personal Tale: Surprising Delight with Pet Brand Packaging 06:13 Beyond the Product: Crafting Emotional Connections 12:41 Innovative Branding: Easter Eggs and Personal Touches 18:41 Building a Supportive Community and Lasting Relationships 21:30 Concluding Thoughts on Memorable Branding Strategies
Transcript: View transcript here
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