6.4K
Downloads
39
Episodes
Welcome to The Brand Journey Podcast with Donají & Jo ChunYan, a show where your vision meets action. This is a podcast for conscious and purpose-led business owners that explores intentional branding, business and mindset. Through honest conversations, we go behind the scenes and take a deep dive into all the steps along the brand journey in crafting an immersive, connected experience for your customers. Building a brand takes hard work, a lot of mistakes, and determination. We believe that your brand journey is your own and that having a clear vision allows you to stay focused on what matters—building your own path to making a positive change in the world. Join us as we share our insights to support your own brand journey in crafting a business that's uniquely yours. #TheBrandJourneyPodcast #FollowYourOwnJourney
Episodes
Wednesday Jul 03, 2024
Wednesday Jul 03, 2024
In this episode, we talk about the importance of simplicity in branding in both internal and external branding. We share about the psychology behind wanting to add more to designs, and how both client requests and internal brand coherence play important roles. Some things we discuss are:
-
Essential brand communication
-
Avoiding decision overload
-
Packaging architecture
-
The need for clear, concise copy on websites
-
How simplifying creates a more impactful brand messaging
You can find us on Apple Podcast, Podbean, and Spotify.
View transcript here.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.