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Welcome to The Brand Journey Podcast with Donají & Jo ChunYan, a show where your vision meets action. This is a podcast for conscious and purpose-led business owners that explores intentional branding, business and mindset. Through honest conversations, we go behind the scenes and take a deep dive into all the steps along the brand journey in crafting an immersive, connected experience for your customers. Building a brand takes hard work, a lot of mistakes, and determination. We believe that your brand journey is your own and that having a clear vision allows you to stay focused on what matters—building your own path to making a positive change in the world. Join us as we share our insights to support your own brand journey in crafting a business that's uniquely yours. #TheBrandJourneyPodcast #FollowYourOwnJourney
Episodes

Mar 14, 2022
Mar 14, 2022
19 min
The key to leaving a lasting impression comes from your ability, as a brand or business to create a memorable emotional connection with your audience or customers. On this episode, we talk about how to cultivate and nurture that impression by expressing our brand voice and personality in a way that feels natural, authentic, relatable and personable.
Keep in touch over on Instagram
www.instagram.com/thebrandjourney
Loved this podcast episode?
Leave us a review over on Apple Podcasts!

Feb 28, 2022
Feb 28, 2022
26 min
In this episode, we share our own experiences around dealing with the dreaded work funk. We talk about how to consciously move through the times in our business when we struggle to feel motivated or creative and also how these challenging experience can help us become better business owners.
Keep in touch over on Instagram
www.instagram.com/thebrandjourney
Loved this podcast episode?
Leave us a review over on Apple Podcasts!

Feb 18, 2022
Feb 18, 2022
26 min
On this latest episode, we dive deep into Brand Archetypes. We share what Brand Archetypes are, how we used them and we discuss how knowing our brand archetype can help us focus our brand so we can connect more deeply and genuinely with our customers and clients.
Keep in touch over on Instagram
www.instagram.com/thebrandjourney
Loved this podcast episode?
Leave us a review over on Apple Podcasts!

Jan 12, 2022
Jan 12, 2022
31 min
The start of a new year can often come with mixed emotions. We may feel pressured to “start things off right” with a blank slate and new goals. Or we may feel like we aren’t ready to move into the new year as we reprioritise rest, self-care and indulge in comfort foods. In this episode we explore a different perspective for beginning a new year; through embracing imperfection.
Keep in touch over on Instagram
www.instagram.com/thebrandjourney
Loved this podcast episode?
Leave us a review over on Apple Podcasts!

Jan 2, 2022
Jan 2, 2022
30 min
In this episode, we chat with Jo about her story and how she became a designer; how she made the shifts throughout her life and career towards design and why living consciously has helped her in this journey.
Keep in touch over on Instagram
www.instagram.com/thebrandjourney
Loved this podcast episode?
Leave us a review over on Apple Podcasts!

Dec 11, 2021
Dec 11, 2021
32 min
In this episode, we chat with Donají to learn more about her story, her daily rituals and ideal day look like, her unique insights and experiences around building a design business and all the wonderful things in her life that make her who she is.
Keep in touch over on Instagram
www.instagram.com/thebrandjourney
Loved this podcast episode?
Leave us a review over on Apple Podcasts!

Sep 26, 2021
Sep 26, 2021
20 min
An honest conversation around the high expectations that we set for ourselves and how we manage this to cultivate more ease in running our businesses. Jo & Donají share their own experiences around over-attaching to goals and the mindset shifts that have helped them cultivate a healthier balance between setting a big vision and the expectations that go with it.
Keep in touch over on Instagram
www.instagram.com/thebrandjourney
Loved this podcast episode?
Leave us a review over on Apple Podcasts!

Aug 25, 2021
Aug 25, 2021
19 min
So you have invested your hard-earned money and a good few months working solidly with a designer on a rebrand. You have wanted to do this for years but now that it's finally time to show your audience your fresh new look, you feel stuck or lost the next steps. To help you move through this, in today's episode, Donají and Jo share their musings on what happens after a rebrand.
Keep in touch over on Instagram
www.instagram.com/thebrandjourney
Loved this podcast episode?
Leave us a review over on Apple Podcasts!

Aug 4, 2021
Aug 4, 2021
49 min
Donají and Jo ChunYan review the last 6 months and talk about the changes that they have made in their business and the key perspective shifts that have helped them nurture their business for growth. This episode is a reminder to take time and space for reflection; for reviewing our vision, our goals and intentions, and all the lessons we have learned along the way.
Keep in touch over on Instagram
www.instagram.com/thebrandjourney
Loved this podcast episode?
Leave us a review over on Apple Podcasts!

Jul 24, 2021
Jul 24, 2021
24 min
How do you know whether the fear or uncertainty around a decision is because it is the wrong decision for you, versus whether it is something that will help you expand your comfort zone? How do you know whether it is coming from your head, your heart (intuition) or your instinct? In this episode, Donají and Jo ChunYan chat all about the role of listening to your intuition and the art of decision-making in your business.
Keep in touch over on Instagram
www.instagram.com/thebrandjourney
Loved this podcast episode?
Leave us a review over on Apple Podcasts!
